Case Study
Data-driven advertising with full conversion tracking.
Paid campaigns backed by proper tracking, analytics, and conversion optimization.
Client
ERCP.us
Industry
Healthcare / Medical
Services Used
Market
United States
Timeline
Project-based
The Challenge
Running ads without proper tracking is guessing with a budget. ERCP.us needed paid campaigns that were fully measurable — so every click could be traced, every conversion attributed, and the campaigns optimized based on real data rather than assumptions.
Our Approach
Scan
We scanned the goals and identified that the measurement foundation needed to be built first.
Plan
We planned campaigns across Facebook and Google with a full tracking infrastructure.
Engineer
We engineered full conversion tracking using RedTrack, Google Analytics, and Google Data Studio.
Activate
We activated the campaigns with end-to-end attribution in place.
Refine
We refined through conversion rate optimization based on the tracked performance data.
What We Delivered
- Facebook and Google Ads campaigns
- End-to-end conversion tracking (RedTrack)
- Analytics and reporting via Google Analytics and Google Data Studio
- Conversion rate optimization based on tracked performance
Results
ERCP.us got advertising that was fully measurable and continuously optimized — every campaign decision backed by real tracking data instead of guesswork. This is a strong example of our 'measure everything, optimize against outcomes' approach.
Real metrics will be added as they become available from the client.
Services Used
More Work
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